DESTREE
Head of Acquisition - Growth
Other
Flexible
Our client is a Parisian Fashion and Accessories House, launched in 2015 and experiencing very good growth. They design several categories of products (Leather Goods, Jewelry, Ready-to-Wear and Hats). To support their growth, they are structuring the digital team by recruiting a “Head of Acquisition” for their Paris team.
Level
Manager
Skills
Fashion Industry (Advanced)
Growth Marketing (Advanced)
Performance Analysis (Intermediate)
Website (Advanced)
Languages
French (Fluent)
English (Fluent)
In charge of the performance, of the monitoring of the conversion rate throughout the sales funnel and allocation of budgets
Identification of new acquisition channels
Manage the launch of campaigns, optimization and follow-up
Website improvements and creation of landing pages with the marketing team
Content creation with the Brand Content Manager for their editorial strategy
Non-exhaustive list
Required profile
5+ years of experience in Growth Marketing and achieved exceptional results working for a young brand
Strong appetite for fashion and the creative industries
Analytical, and endowed with a good capacity for synthesis, but also creative and force of proposal
Organized, know how to manage several projects with different collaborators and collaborate with several teams
Resourceful to quickly test and experiment with messages and audiences
Level
Manager
Skills
Fashion Industry (Advanced)
Growth Marketing (Advanced)
Performance Analysis (Intermediate)
Website (Advanced)
Languages
French (Fluent)
English (Fluent)
Our client is a Parisian Fashion and Accessories House, launched in 2015 and experiencing very good growth. They design several categories of products (Leather Goods, Jewelry, Ready-to-Wear and Hats). To support their growth, they are structuring the digital team by recruiting a “Head of Acquisition” for their Paris team.
In charge of the performance, of the monitoring of the conversion rate throughout the sales funnel and allocation of budgets
Identification of new acquisition channels
Manage the launch of campaigns, optimization and follow-up
Website improvements and creation of landing pages with the marketing team
Content creation with the Brand Content Manager for their editorial strategy
Non-exhaustive list
Required profile
5+ years of experience in Growth Marketing and achieved exceptional results working for a young brand
Strong appetite for fashion and the creative industries
Analytical, and endowed with a good capacity for synthesis, but also creative and force of proposal
Organized, know how to manage several projects with different collaborators and collaborate with several teams
Resourceful to quickly test and experiment with messages and audiences
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