Maison Assouline
E-Commerce Director
Permanent
New York, NY, USA
Looking for an experienced Director E-Commerce to translate our digital marketing efforts into a cohesive strategy. Our ideal candidate should be able to collaborate with different teams to ensure brand consistency. As a Director E-Commerce, you should demonstrate excellent digital skills combined with knowledge of the latest marketing techniques. Ultimately, you should be able to plan and deliver an effective digital strategy to achieve our business goals. The Director oversees a team of 2 Digital professionals.
Level
Senior Manager
Skills
E-commerce (Advanced)
Logistical Coordination (Advanced)
Multi-channel Retail (Intermediate)
Online Retail (Intermediate)
Payment Gateways (Advanced)
UX Research (Advanced)
Languages
English (Fluent)
Responsibilities
- Design and implement company digital strategies within budget requirements
- Set specific digital objectives and monitor progress.
- Review current state of company website and advise COO on recommended updates/changes to promote company brand and further monetize website.
- Manage digital team to ensure operational efficiency..
- Collaborate with internal teams to ensure brand consistency.
- Oversee all digital marketing to drive customer acquisition and retention efforts on all paid digital channels ensuring these deliver online sales goals, budget targets and are on-brand.
- Configure special offers including bundle discounts, sales, and gifts with purchase in Shopify backend.
- Utilizing custom settings and Shopify Scripts.
- Manage UX/UI Designer and website developers to continuously improve the website with a focus on the mobile experience as well as adding new functionality.
- Work with creative agency/software company to drive site personalization and segmentation strategy to create a relevant, value-added, personal, and engaging consumer experience throughout their journey on the website.
- Responsible for achieving key performance indicators ensuring the online business meets revenue goals.
- Address website bugs and user experience issues by fixing on Shopify backend or communicating with developers to fix as they come up.
- Work with managed services team to ensure program is running smoothly and expanding with new affiliates.
Data Insight & Data Strategy:
- Provide expertise on current digital marketing and ecommerce best practices, particularly within the beauty and skincare industries, including trend analysis and competitive benchmarking; put insights into action.
- Analyze engagement and shopper data to enhance site merchandising strategy, defining best practices to deliver highest conversion rate and repeat visitors on both mobile and desktop.
- Use data analytics to track performance to goals and identify opportunities for business development across segments of the company
- Oversee monthly performance results in order to analyze and give recommendations. (Shopify sales data, product sales, consumer data, google analytics), working with finance team.
Requirements
- Proven work experience as a Director E-Commerce
- Solid experience with online marketing tools and web-based technologies
- Understanding of how digital channels work
- Hands on experience with SEO/SEM and CRM software
- Familiarity with Google Analytics
- Excellent interpersonal and team management skills
- Strong analytical skills
- BSc degree in Marketing, Digital technologies or relevant field
Level
Senior Manager
Skills
E-commerce (Advanced)
Logistical Coordination (Advanced)
Multi-channel Retail (Intermediate)
Online Retail (Intermediate)
Payment Gateways (Advanced)
UX Research (Advanced)
Languages
English (Fluent)
Looking for an experienced Director E-Commerce to translate our digital marketing efforts into a cohesive strategy. Our ideal candidate should be able to collaborate with different teams to ensure brand consistency. As a Director E-Commerce, you should demonstrate excellent digital skills combined with knowledge of the latest marketing techniques. Ultimately, you should be able to plan and deliver an effective digital strategy to achieve our business goals. The Director oversees a team of 2 Digital professionals.
Responsibilities
- Design and implement company digital strategies within budget requirements
- Set specific digital objectives and monitor progress.
- Review current state of company website and advise COO on recommended updates/changes to promote company brand and further monetize website.
- Manage digital team to ensure operational efficiency..
- Collaborate with internal teams to ensure brand consistency.
- Oversee all digital marketing to drive customer acquisition and retention efforts on all paid digital channels ensuring these deliver online sales goals, budget targets and are on-brand.
- Configure special offers including bundle discounts, sales, and gifts with purchase in Shopify backend.
- Utilizing custom settings and Shopify Scripts.
- Manage UX/UI Designer and website developers to continuously improve the website with a focus on the mobile experience as well as adding new functionality.
- Work with creative agency/software company to drive site personalization and segmentation strategy to create a relevant, value-added, personal, and engaging consumer experience throughout their journey on the website.
- Responsible for achieving key performance indicators ensuring the online business meets revenue goals.
- Address website bugs and user experience issues by fixing on Shopify backend or communicating with developers to fix as they come up.
- Work with managed services team to ensure program is running smoothly and expanding with new affiliates.
Data Insight & Data Strategy:
- Provide expertise on current digital marketing and ecommerce best practices, particularly within the beauty and skincare industries, including trend analysis and competitive benchmarking; put insights into action.
- Analyze engagement and shopper data to enhance site merchandising strategy, defining best practices to deliver highest conversion rate and repeat visitors on both mobile and desktop.
- Use data analytics to track performance to goals and identify opportunities for business development across segments of the company
- Oversee monthly performance results in order to analyze and give recommendations. (Shopify sales data, product sales, consumer data, google analytics), working with finance team.
Requirements
- Proven work experience as a Director E-Commerce
- Solid experience with online marketing tools and web-based technologies
- Understanding of how digital channels work
- Hands on experience with SEO/SEM and CRM software
- Familiarity with Google Analytics
- Excellent interpersonal and team management skills
- Strong analytical skills
- BSc degree in Marketing, Digital technologies or relevant field
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