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Paco Rabanne

Senior E-Commerce Manager

Freelance/Temporary

Paris, France

As part of the development of its digital activities, a well-known Fashion company, defining itself as "Couture Start-up", is looking for a Senior E-Commerce Manager on a permanent contract attached to the Digital & Communication Department. Based in Paris, fluent French is a must. As such, your responsibilities are as follows: • Ensure the growth of the brand's digital turnover on its .com site, and other partner affiliate platforms, • Develop synergies with the Retail network (omnichannel, one stock), • Ensure the respect and development of the brand image on the DTC platform and partner affiliate network.

Level

Freelance / Consultant

  Your main missions are as follows:

  1. Develop the Maison's digital business:

- Define sales objectives and growth levers,

- Develop the conversion rate and the profitability of the site.

2. Management of the product catalogue (.com, Farfetch.com):

- Monitoring of assortment and stocks, purchasing management:

o Construction of the OTB with the Retail department (Main, Capsules, Carry Over),

o Management of out-of-stock, availability and end-of-season stocks.

- Uploading of collections with the IT and Content department (product database, prices, images, descriptions (5 languages),

- Define and implement E-merchandising: control and ensure the optimization of merchandising and cross-selling of collections and product recommendations (categorization, ranking, implementation and monitoring of the personalization strategy via a partner solution) .

3. Traffic management (Own, Paid):

- Definition of the annual digital communication & sales calendar:

o Product push / Markdown / Show,

o CRM campaigns (brief, translation, integration, sending) via Adobe,

o MEDIA campaigns (Paid Social, SEM) in coordination with the media agency.

- SEO management and optimization in coordination with the Content team: implementation and monitoring of SEO recommendations via partner tool,

- Implementation and monitoring of REFERAL campaigns.

4. Management of the DTC roadmap in collaboration with the Perfume teams:

Business As Usual : Identify bugs and participate in corrective tests,

- Project:

o Participate in the various projects of overhaul, development and international deployment of the Maison's sites in connection with the product owner,

o Determine the new functionalities to be integrated into the roadmap and design these functionalities with the support of the perfume team, participate in the tests.

5. Logistics operations management (.com and Farfetch):

Monitoring of deliveries / returns / complaints.

6. Customer relationship management:

- Monitoring of the quality of service (processing time, quality of information, compliance with SLAs).

- Set up CRM campaigns in a multi-channel logic (drive to store, drive to web),

- Set up the CRM base strategy in quantity and quality,

- Analyze customer data and determine customer personas in order to deploy marketing and personalized customer relations,

- Define and implement an excellent digital customer experience in line with the high expectations of our customers.

7. Omnichannel :

- Participate in the reflection on the implementation of new devices or new omnichannel services,

- Management of the omnichannel central: updating of processes, monitoring and updating of minimum stocks.

8. Reporting management (Ecom, Farfetch, Omnichannel):

Analyze and optimize the key performance indicators of the .com site by means of weekly and monthly reports for action plans.

  

Profile

• You have a minimum of 7 years of experience in a similar position in the luxury / fashion sector within a brand, an E-Retailer or a Marketplace,

• Business school / Engineer,

• You know and master the following tools: Pack Office, JIRA, CONLUENCE, Cegid, Hybris, Drupal, Adobe,

• Excellent level of English and French essential. Spanish is in addition,

• High capacity for work in a demanding environment,

• Excellent knowledge of the luxury / fashion industry and knowledge of issues related to brand image,

• Rigor, organization and versatility,

• Analytical sensitivity and business vision,

• Attention to detail and method, you demonstrate great rigor in your work,

• Committed, agile and flexible, you have a performance culture and a good ability to work in a team,

• Product knowledge would be a plus.

Level

Freelance / Consultant

As part of the development of its digital activities, a well-known Fashion company, defining itself as "Couture Start-up", is looking for a Senior E-Commerce Manager on a permanent contract attached to the Digital & Communication Department. Based in Paris, fluent French is a must. As such, your responsibilities are as follows: • Ensure the growth of the brand's digital turnover on its .com site, and other partner affiliate platforms, • Develop synergies with the Retail network (omnichannel, one stock), • Ensure the respect and development of the brand image on the DTC platform and partner affiliate network.

  Your main missions are as follows:

  1. Develop the Maison's digital business:

- Define sales objectives and growth levers,

- Develop the conversion rate and the profitability of the site.

2. Management of the product catalogue (.com, Farfetch.com):

- Monitoring of assortment and stocks, purchasing management:

o Construction of the OTB with the Retail department (Main, Capsules, Carry Over),

o Management of out-of-stock, availability and end-of-season stocks.

- Uploading of collections with the IT and Content department (product database, prices, images, descriptions (5 languages),

- Define and implement E-merchandising: control and ensure the optimization of merchandising and cross-selling of collections and product recommendations (categorization, ranking, implementation and monitoring of the personalization strategy via a partner solution) .

3. Traffic management (Own, Paid):

- Definition of the annual digital communication & sales calendar:

o Product push / Markdown / Show,

o CRM campaigns (brief, translation, integration, sending) via Adobe,

o MEDIA campaigns (Paid Social, SEM) in coordination with the media agency.

- SEO management and optimization in coordination with the Content team: implementation and monitoring of SEO recommendations via partner tool,

- Implementation and monitoring of REFERAL campaigns.

4. Management of the DTC roadmap in collaboration with the Perfume teams:

Business As Usual : Identify bugs and participate in corrective tests,

- Project:

o Participate in the various projects of overhaul, development and international deployment of the Maison's sites in connection with the product owner,

o Determine the new functionalities to be integrated into the roadmap and design these functionalities with the support of the perfume team, participate in the tests.

5. Logistics operations management (.com and Farfetch):

Monitoring of deliveries / returns / complaints.

6. Customer relationship management:

- Monitoring of the quality of service (processing time, quality of information, compliance with SLAs).

- Set up CRM campaigns in a multi-channel logic (drive to store, drive to web),

- Set up the CRM base strategy in quantity and quality,

- Analyze customer data and determine customer personas in order to deploy marketing and personalized customer relations,

- Define and implement an excellent digital customer experience in line with the high expectations of our customers.

7. Omnichannel :

- Participate in the reflection on the implementation of new devices or new omnichannel services,

- Management of the omnichannel central: updating of processes, monitoring and updating of minimum stocks.

8. Reporting management (Ecom, Farfetch, Omnichannel):

Analyze and optimize the key performance indicators of the .com site by means of weekly and monthly reports for action plans.

  

Profile

• You have a minimum of 7 years of experience in a similar position in the luxury / fashion sector within a brand, an E-Retailer or a Marketplace,

• Business school / Engineer,

• You know and master the following tools: Pack Office, JIRA, CONLUENCE, Cegid, Hybris, Drupal, Adobe,

• Excellent level of English and French essential. Spanish is in addition,

• High capacity for work in a demanding environment,

• Excellent knowledge of the luxury / fashion industry and knowledge of issues related to brand image,

• Rigor, organization and versatility,

• Analytical sensitivity and business vision,

• Attention to detail and method, you demonstrate great rigor in your work,

• Committed, agile and flexible, you have a performance culture and a good ability to work in a team,

• Product knowledge would be a plus.

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