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How to Make Your Job Application Stand Out

Written by

Jessica Marrazzo

Posted on

December 21, 2022

It’s no secret that the fashion industry is super competitive to get into. In fact, the average fashion job has over 500 applicants. With so many strong candidates out there, how can you make your job application stand out from the crowd?

Whilst there’s no standard formula to follow, there are definitely some best practices that you can follow. At the end of the day, your CV is a sales tool that frames your experiences to present yourself as the best candidate for the job. Take your time in crafting the right profile, and you’ll be giving yourself the best possible chance of success. We’ve pulled together a few simple tips to help elevate your profile to the next level.

Tailor your application

Every hiring manager is looking for a very specific person to fill their role – so don’t waste an application by being too generic and hiding away your skills. Tailor each application specifically to that company and highlight the parts of your experience that are relevant to them. 

When writing up your application, split your computer screen in half, keeping the job advert on one side and your CV on the other. Carefully read through the key skills and experiences that the company is looking for and be sure to salt and pepper the relevant ones into your own application. It’s also worth noting any core values that the brand has called out in their advert, as where these align with your own ethos, you can use them to further align your profile with them.

Add a short video

With 65% of companies now hiring new workers without having previously met them in person, creating a personal connection during the hiring process is more important than ever. It’s just one of the reasons why we’ve added video functionality as part of your Dweet profile. Videos don’t have to be long, even 30 seconds can breathe new life into your CV. However, they can go a long way in helping the hiring manager in getting to know you a little better. Get started by introducing yourself, sharing your background and explaining why you’re ready to take the next step in your career.

Highlight your experience

When it comes to listing your previous experiences, notable names will always have a great impact. So be sure to highlight the biggest names and clients that you’ve worked with in the past. Don’t shy away from listing any start-up experiences too though. Recruiters often see them as a valuable way to nurture your skills and really grow in your career pathway as the company evolves.

Showcase your projects

It’s always good to prepare a few case studies to share with your potential client during the selection process. Where possible, always try to include hyperlinks to encourage the client to explore more of your work. Creative roles often require applicants to have a digital portfolio or interactive website that focuses on their best pieces. If you work in communications, try to collate a few examples of your written work across different channels. Alternatively, if you’re in the corporate side of the business, it’s a good idea to collate some of your own case studies based on OKRs that have been set for you in the past. If you have any statistics relating to the problems you’ve solved or processes that you’ve improved, even better!

Never stop learning

Life moves very quickly when you’re working in fashion and luxury, so continuous development is key to staying relevant. Make a point of calling out any professional courses, workshops and certifications you’ve taken to enrich your portfolio – they’ll show your potential client that you’ve got what it takes to stay one step ahead of the competition. If you’re part of the Dweet community, be sure to join our latest informative workshops and webinars too. These concise sessions are designed to keep you up to date with the latest industry trends, so you can continue to excel in your role and find more of the work you love.


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