Social Media Manager

About Us

Volzhenka is a family-owned company with a long-standing heritage in caviar production, passed down through generations. Led by our young and visionary founder, Ekaterina Bataeva, we’re reinventing the way the world experiences caviar. We blend traditional craftsmanship with modern, sustainable practices to deliver a product that respects both nature and legacy.

Our farms in Italy and Greece mirror the natural conditions of the Caspian Sea, allowing us to produce caviar that ranks among the finest globally. Sustainability is at the heart of everything we do, especially when it comes to protecting sturgeon species and supporting biodiversity.

At Volzhenka, we believe every grain of caviar should tell a story. One of tradition, care, and exceptional quality. When you join us, you become part of a team that’s passionate not only about producing the best caviar in the world, but about preserving a legacy and sharing a rare experience with others.

About the Role

We’re looking for a bilingual Social Media Manager to take the lead on growing and evolving our digital presence. You’ll be in charge of creating and executing our content strategy across Instagram, TikTok, Pinterest, LinkedIn, and more. This is a strategic and creative role where you’ll get to shape how the world connects with Volzhenka online.

You’ll be responsible for managing everything from content calendars and campaigns to influencer collaborations and community engagement. You’ll also play a key role in aligning social efforts with broader marketing initiatives and using data to constantly improve performance.

What You'll Do

Strategy & Creative Direction

1. Define and lead our social media strategy in line with brand and business goals
2. Keep our content fresh, trend-aware, and culturally relevant
3. Work directly with platforms to stay ahead of updates, features, and best practices

Content & Campaigns

1. Partner with creators, UGC contributors, and influencers to build standout campaigns
2. Lead product gifting initiatives around new launches and seasonal moments
3. Collaborate with internal teams to produce localized, brand-aligned content

Community Building

1. Actively engage with our audience daily, strengthening connection and loyalty
2. Respond to DMs, comments, and community questions in a timely, brand-appropriate way

Cross-Team Collaboration

1. Align social media strategy with broader marketing and product goals
2. Ensure brand consistency across all channels

Performance & Optimization

1. Use insights and data to guide decisions and improve performance
2. Track KPIs, report regularly on results, and make clear, actionable recommendations

Budget & Planning

1. Manage social and influencer budgets
2. Support yearly planning and help focus resources where they’ll have the most impact

What We're Looking For

1. 5+ years of experience in social media, ideally in luxury, fashion, beauty, or lifestyle
2. 4+ years managing teams or creators, with a track record of leadership and innovation
3. Deep understanding of TikTok, Instagram, and short-form content trends
4. Strong content creation instincts and a sharp visual eye
5. Skilled at turning insight into action, with solid experience in analytics tools
6. Fluent in both French and English (spoken and written)
7. Passion for culture, creativity, and storytelling

Volzhenka is a young, modern luxury brand that isn’t afraid to break the mold. We’re looking for someone who shares our bold spirit. Profiles coming from creative agencies or the beauty industry are more than welcome. Availability: ASAP.