We’re looking for a Social Media Manager who is as much a creative storyteller as they are a strategist. This role goes beyond scheduling posts — you’ll be crafting and executing ideas that showcase Whitelaw Gold’s craftsmanship, engaging with our community of luxury customers, and helping shape how our brand is experienced online.

As part of a growing team, this role offers the chance to take ownership, expand responsibilities, and play a key role in elevating our digital presence.

Key Responsibilities

1. Strategy & Creativity
2. Develop and execute social strategies that amplify Whitelaw Gold’s luxury positioning and connect with high-end audiences.
3. Bring fresh creative ideas for campaigns, activations, and social-first storytelling.
4. Content Creation
5. Ideate, plan, and produce engaging content (photo, video, copy, and design) that brings our collections to life.
6. Collaborate with the wider creative team on shoots and brand storytelling.
7. Community Management
8. Nurture and grow our social community through daily interaction, relationship building, and excellent customer engagement.
9. Act as the brand voice, ensuring every interaction reflects our values and attention to detail.
10. Performance & Insights
11. Monitor and report on key social metrics, using insights to refine strategies and improve results.
12. Spot trends and opportunities to keep Whitelaw Gold ahead of the curve.
13. Collaboration & Growth
14. Work closely with marketing, PR, and sales to align social media with wider brand goals.
15. Support paid campaigns and learn to manage targeted ads for reach and conversion.
16. Take initiative to expand the role as our social media function grows.

What We’re Looking For

1. Experience managing social media for luxury, fashion, or lifestyle brands (jewelry experience a plus).
2. A strong creative eye for visuals and storytelling across Instagram, TikTok, and other key platforms.
3. Excellent copywriting and communication skills with a tone suited to luxury audiences.
4. Hands-on experience with content creation (shoots, video editing, or design skills a bonus).
5. Proficiency in social management and analytics tools (e.g., Later, Sprout Social, GA).
6. A proactive, ideas-driven mindset with the ability to balance creativity and strategy.
7. This is a unique opportunity for a social creative who wants to shape how a luxury brand shows up online — not just post content, but create conversations, build community, and drive cultural relevance.