Our client is a luxury growing womenswear brand based in London looking for someone to help them grow the brand. They are open to full-time or for the right person, a 3 day week can also be considered.

Objective:

Develop the strategy and support the brand with the execution of the Direct-To-Consumer sales channel in a commercial capacity. Looking for an entrepreneurial profile to help the founder drive the business forward within a luxury environment.This person should already have a network of key influencers in the fashion space and be able to activate their contacts to help grow the brand, whilst also looking after the digital side commercially of the brand.

Role Overview:

The Business Development and Digital Strategy Manager Manager will oversee the full Direct-to-Consumer business across e-commerce, business development and experiential retail. This role will be responsible for building and executing end-to-end digital strategy, optimising site performance, scaling revenue, and driving customer acquisition and retention.

Additionally, the role will lead the planning and execution of pop-ups and brand retail activations, ensuring a seamless brand experience across all customer touchpoints.

This is a pivotal role for an experienced sales and digital leader who combines analytical rigour with creative thinking, has a deep understanding of luxury consumer behaviour, and thrives in an entrepreneurial environment.

Key Responsibilities:

1. E-Commerce Strategy & Ownership

Own the site, setting KPIs, budgets, and forecast models.

Develop and execute the e-commerce growth strategy across acquisition, conversion, retention, and AOV optimisation.

Analyse trading performance, customer behaviour, and commercial insights to inform decisions and identify growth opportunities and stock buy.

1. Business Development

Identify opportunities to promote the brand with a key network of industry influencers.

Promote commercially astute strategies to showcase the brand at home and abroad.

1. Digital Marketing & Customer Growth

Oversee all performance marketing channels (paid social, paid search, email, affiliates, SEO) in collaboration with external agency partners.

Drive data-led customer acquisition while improving repeat purchase metrics and LTV.

1. Pop-Ups & Experiential Retail

Develop the strategy for the brand's pop-ups, temporary retail, sample sale, and brand experiences in key markets.

Lead end-to-end execution—including budgeting, location scouting, staffing plans, merchandising, in-store operations, and event programming.

Ensure a seamless omnichannel experience, linking physical activations with digital retail, community building, and customer capture.

1. Cross-Functional Leadership

Collaborate with Creative to support digital storytelling.

Manage e-commerce budgets, agencies, and external partners.

Lead and mentor junior members of the digital team as the department grows.

1. Skills & Experience

6–10+ years’ experience helping grow and develop luxury brands.

Proven track record of E-commerce ownership with commercially sound growth

Strong analytical mindset with expertise in e-commerce KPIs, performance marketing, and trading analytics.

Experience planning and executing pop-ups, brand activations, or experiential retail.

Excellent project management and cross-functional leadership skills.

Creative sensibility aligned with a luxury fashion brand, with strong attention to detail.

Entrepreneurial, proactive, and comfortable in a high-growth environment.

Established network of luxury industry profiles.