This Luxury Brand is a globally esteemed name in fine jewellery, synonymous with elegance, innovation, and unparalleled quality. Our commitment to excellence is evident in every product and service we offer, setting the benchmark for luxury and sophistication in the industry.
Position Overview: We are in search of a seasoned and driven Senior Content Manager to join our esteemed team on a maternity cover. The successful candidate will possess a robust background in content strategy, development, and oversight. You will be responsible for spearheading all content-related initiatives across diverse platforms and formats to enhance engagement, boost sales, and elevate brand awareness. As the Senior Content Manager, you will play a pivotal role in crafting the voice of This Luxury Brand and ensuring its consistency across all communications.
Key Responsibilities:
- Develop and execute a comprehensive content strategy that aligns with This Luxury Brand’s business objectives and fortifies our market leadership.
- Lead and mentor a team of content creators, fostering a culture of collaboration and innovation.
- Oversee the production and management of top-tier, engaging, and tailored content across various digital channels, including website, social media, email, and more.
- Work closely with cross-functional teams, such as marketing, design, and product, to ensure coherent messaging and brand consistency.
- Analyze content performance metrics to refine strategies and enhance engagement rates.
- Stay abreast of industry trends and competitor activities to maintain This Luxury Brand’s prominence in content marketing.
- Efficiently manage content calendars, budgets, and resource allocation.
- Ensure all content aligns with our brand ethos, maintaining consistency in style, quality, and tone of voice, optimized for both search and user experience.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in content management, with at least 2 years in a senior capacity.
- Demonstrated success in developing and executing content strategies.
- Superior writing, editing, and communication abilities.
- Strong leadership and team-building skills.
- Proficiency with content management systems (CMS) and digital marketing tools.
- Analytical mindset with the ability to interpret data and drive informed decisions.
- Creative thinker with a passion for storytelling and enhancing brand presence.