March 12, 2021
If ever there was a time to get serious about LinkedIn, it’s now. It’s the most trusted social network in the US, and the platform saw a 55% increase in conversations over the course of 2020. What’s more, 4 out of 5 people on LinkedIn drive business decisions.
So, how can we become more visible on the platform? LinkedIn gives every user a Social Selling Index score (SSI for short). It’s a ranking based on how well you communicate your personal brand, build relationships, find the right people and engage with insights. You can find your SSI score here.
A good SSI score is anything over 60. Anything less than that, and you’ll see your account become penalised with less views and exposure on your content.
Based on LinkedIn’s algorithm, we’ve rounded up 4 simple areas that you can target to improve your score this year.
For more insights on how to boost your visibility and develop your independent career, follow us on LinkedIn and join our community.
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